Few can have missed that Tesla announced its upcoming Pickup truck back in November 2019. The truck shocked the world with its “cyber” design. The look is not a choice just to polarize the world. It is a result of how they chose to design the car.
Technology companies generally have an R&D department where people work with development. It’s taken for granted, just like having a finance department. But have you, as a manager, really thought about what you want to achieve with the R&D resources? It may seem like a silly question; Of course you know what the R&D department does and why. Or do you?
Agile product development is the ability to impact the market, utilize this impact and to have the ability to make use of new opportunities appearing in the marketplace.